When I first saw the drawn Pepe, he just blew my mind, I thought, "Oh! Now that's a really unique 21st century story". It's a story about a lone fighter and a pack. As an artist, I really like Pepe because he showed the power of one picture.
You can live in a small town, draw a picture there, which then suddenly gets reposted by a famous person. And suddenly Pepe the Frog started influencing people's minds. It is fascinating, frightening, and discouraging at the same time.